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Selling Yourself, Selling Your Book

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Whatever success you have as an author/consultant/speaker will come down to your ability to sell yourself first. The most critical element in your sales efforts will be to convince others to want to do business with you. Sure they need to want what you offer, have an ability to pay for it, and believe you are the expert, but they will buy from whom they know, like, trust, or believe in. So how will you sell yourself?
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