Need more exposure for your blog content? Wondering what your options are?
In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank.
Why Repurpose Your Blog Posts?
Repurposing blog content can be a confusing task for even seasoned content creators. On the one hand, the benefits are clear: your content has a better chance of being found when it appears in numerous places online, and as such, so does your business. On top of that, getting your content published in several locations can be a powerful way to drive traffic back to your website.
But repurposing content also brings up a lot of questions and concerns. For instance, will publishing your blog posts on other platforms negatively impact your website’s SEO? The same question arises when someone asks to syndicate one of your posts on their site.
Then there’s guest blogging. You might be wondering why you would spend your precious time and energy writing for another site. Furthermore, because you wrote the content in the first place, shouldn’t you be able to feature it on your blog as well?
While these are all valid concerns, taking a few simple steps can help ensure you’re getting as much value from your blog posts as possible while safeguarding your SEO.