Over the last few years, the content marketing ship has undeniably steered in the direction of automation.
According to statistics, 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more topically, 91% of successful content marketers agree that automation is crucial to their overall success.
Some cynics believe that automation is just another buzzword that tricks small companies into investing in expensive tools and services. And hey – if you think marketing automationis all about paying a computer to do the job, then sure – you’ll probably end up wasting money on cash grabs.